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20 years experience including ten with Google.
I now help brands and agencies I admire on an independent basis. Strategically minded, award winning creative director and designer with a vast portfolio spanning branding, digital marketing, product design and experiential interiors.
Design led creativity and entrepreneurism, including co-founding and spearheading an independent digital creative agency working primarily on Google's Product Marketing. Simultaneously achieving consistent growth, profitability, a loyal client base and all major industry awards.
For around ten years I was fortunate to have worked with Google (Creative Lab) on a kaleidoscope of modern brand building and product marketing campaigns across EMEA, APAC and USA. Collaborative Creative Director and designer on a wide range of projects spanning art, science, music, film, education, politics, entrepreneurship, gaming and content creation not only entertaining but also educating, inspiring, and energising behavioural change and adoption of new technologies across various spheres of society. Ultimately reminding the world what they love about Google, in the pursuit of a better web - better world.
Highlights include: YouTube SpaceLab, Your Film Festival, Life in a Day, Legends Family Adventure, Google Science Fair, Google Art & Culture, World Wonders Project, Making & Science, Legends Family Adventure, YouTube Fan Fest, Versus Debates, Getting Business Online EMEA rollout, YouTube Content Creator Marketing, Google Pixel - Google Store, Android Pay, Google Recruitment Marketing, bar.foo, Google.com/careers website, Google Campus London plus many more projects large and small.
Reopen the Rock Pool
A personal project in progress for a place close to my heart and under threat of permanent closure. For nearly ninety years the people of Newcastle have benefitted from a fresh seawater swimming pool. A truly iconic destination enabling a safe place to swim during the summer months be the tide in or out. Part awareness campaign - part art project. This work aims to drum up support for a cherished local gem for generations to come! Thanks to my offspring for the help! Launching soon @reopentherockpool
ZOMA for Eight Inc
Award winning experiential interior theme, ideation, naming, brand identity, marketing proposition, signage for a mixed use lifestyle destination in Zanzibar Airport’s departure lounge offering relaxation, retail, food & beverage.
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Over twenty years of experience across tech, automotive, pharma, film, non profit, lifestyle destination, hospitality, and aerospace sectors.
Awards:
Cannes Lions x3
D&AD x2
Creative Review Annual - Best in Book
FWA Site of the Day x3
Tomorrow Awards Winner
Revolution Marketing Awards
Webby Awards Nominated
Google - The Legends Family Adventure*
Created during my time at Toaster as Creative Director and produced by Aardman animations. The Legends Family Adventure is a three-part animated series from Google that follows a family of Internauts on an epic online safety adventure. Join them on their search for a missing teddy bear – and learn how to dodge phishers, cyberbullies, and hackers along the way!
YouTube Gaming Creator Comms*
Working with the YouTube Creator Comms team we produced this short animated celebration of the year in gaming content as part of a content strategy aimed at recognising, inspiring and rewarding the community.
Challenge the best software engineers in the world for Google.
“bar” and “foo” are terms used by programmers as a placeholder for a value that can change, depending on conditions. These formed the name and identity for a special lab project for Google’s recruitment marketing team. Included in this was a series of hidden easter eggs built into search queries for complex coding challenges which awarded those curious enough an interview with Google.
Read more about it here.
YouTube Space Lab*
Creative Ideation, design and roll out of a global digital campaign aimed at inspiring the next generation of space scientists through a global competition ultimately launching kids science experiments into space aboard the international space station.
Crowdsource a global cinematic
experiment for YouTube & Ridley Scott*
Life in a Day celebrated the ability of the internet and specifically YouTube to capture the events of one day from millions of people from around the world.
Help Google hire the best graduates
Recruitment marketing campaign concept and design aimed at students. Roll out across recruitment marketing microsite, exhibition materials, digital and printed materials.
See if Ai can learn basic principles of design*
A number of years before the rise of Ai image generators. This idea explored the possibilities of building a platform to train a machine learning app the basic principles of design (symmetry, contrast, balance, rhythm, pattern, white space etc).
Read more about it here.
Help launch a film festival for the rest of us
Global digital campaign aimed at indie film makers and raising the profile of YouTube. Shifting he perception towards YouTube as a premier destination for quality film content, supporting breakthrough directors providing them with an entry into the film industry.
Next Director Award for D&AD*
D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity. To help launch a specific award for emerging talent we produced this identity, idents and social media campaign assets.
Google Careers Website*
Comprehensive refresh of Google’s front face of their recruitment process involving multiple senior stakeholders. UX, UI, visual redesign and art direction.
Your Everyday Drive for Toyota*
In response to a one line brief - “help alleviate range anxiety associated with electric cars” this experiential website dynamically generated a hyperlapse of ‘your everyday drive’ by harvesting Google StreetView imagery whilst simultaneously calculating the fuel economy, co2 emissions and cost savings in a Toyota Prius Plug-In.
Roundhouse for Google*
Naming and identity for a corporate hospitality space which hosts digital transformation seminars within Google’s Singapore office.
Google Adsense Social Media Campaign Toolkit*
Campaign toolkit for the Google AdSense team to deploy across their social media accounts over a 12 week period. We called it ‘Draw The Crowds’.
Archived selected works…
*Archive Works as Toaster (Co-Founder), Produced by the Toaster team, alongside
valued external partners during my role as Executive Creative Director & Designer
Co-founder of Toaster - An independent digital creative agency initially embedded within Google Creative Lab. Trusted and tasked by Google and YouTube to innovate and influence the digital marketing industry landscape through pioneering work for their entire ecosystem of brands, products and services. Produced highly effective, award winning work often used as benchmarks in the digital marketing industry. Ultimately driving behavioural change and the adoption of new technologies - for everyone. Expanding its client base beyond Google to include Grab, D&AD Awards, Ridley Scott Associates, Toyota, Unilever, Pringles, Amnesty International, Lenovo, Emirates, Nasa, Android, Novartis Red Bull and many more.
Accomplishments, as part of the Toaster team, include involvement in the Toaster company formation, naming, ethos, vision and strategy, identity, design, marketing, leading award winning creative output, hiring, talent management, business development, client partnerships, innovation and lab projects and responding to the need for the Toaster offering in overseas markets, building teams and driving their growth in each region. Ultimately building one of the most innovative digital creative agencies comprised of 100 awesome individuals. Helping Google, YouTube and it's ecosystem of brands since 2010.
The Rock Shop
In response to many people asking for prints of The Rock Pool I’ve set up a simple shop. Orders are fulfilled by a commercial printer who produce stunning, colour-perfect giclée prints, using the very latest technology - Click here to buy now
Awards:
Cannes Lions x3
D&AD x2
Creative Review Annual - Best in Book
FWA Site of the Day x3
Tomorrow Awards Winner
Revolution Marketing Awards
Webby Awards Nominated